Car News Portal - the premier publication for the car and automotive market
Advertising and promotional
opportunities include:
The Car News Portal is the premier online car and automotive publication in the UK. It publishes the latest news and articles on convertible, coupe, saloon, hatchback, 4x4 and sports cars, as well as motorbikes, vans, trucks and lorries, caravans and motorhomes. The Car News Portal is essential reading for anyone who want to keep up-to-date with the latest automotive news as well as technology and regulatory changes.
A highly targeted publication
The Car News Portal readership is constituted of car enthusiasts and collectors, but also of a large number of people trying to source a new or used car, and looking for independent reviews and advice. The Car News Portal provides advertisers with a unique opportunity to promote their products and services in a respected, authoritative medium for the automotive world.
In the past, we have commissioned independent research companies to provide an objective and independent survey of our readers. They question readers to clarify their job function, buying or specifying involvement, and the impact of adverts in the Car News Portal.
We have commissioned independant research companies to provide an objective and independent survey of our readers. They question readers to clarify their job function, buying or specifying involvement, and the impact of adverts in the Car News Portal.
In the latest survey,
- 89% of readers reported planning to buy a car in the next 12 months
- 65% of respondents reported having purchased or recommended a purchase or requested further information as a result of an advertisement in Car News Portal.
Delivering results
By advertising in Car News Portal, you ensure that you are getting the very best coverage of the Car market, AND also that your adverts are reaching the key decision makers.
If your target is the automotive market, and you want to implement focused marketing campaigns that deliver documented results, fast - then advertise in the Car News Portal.
Cost-effective marketing that gets results
- Keyword sponsorship: With this new powerful option, you can "purchase" a specific keyword on Car News Portal, e.g. "convertible" or "car insurance". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page of specific product page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. Keyword sponsorship costs £500 / keyword / month (+ vat), or 750 euros, or 950 US$ (minimum 3 months).
- Banner advertising: With banners, you can display your latest products and promotions, in a highly visible area of our site. Your banner can be linked to any page on your website (your home page, or the relevant product page for instance), giving you both sales lead and brand exposure. A banner advert only costs £750 / month (+ vat), or 1,175 euros, or 1,400 US$, which is very competitive compared with the price of advertising in printed magazines.
Technical specs: Top banner = 468 pixels wide x 60 pixels high, gif or jpg, no more than 8kB. Right banner = 160 pixels wide x 60 pixels high, gif or jpg, no more than 8kB.
- Directory: Our visitors use the Car News Portal directory to source suppliers of car products and services. By upgrading your entry in the Car News Portal directory, you will ensure that your company gets additional exposure - thus generating more leads from interested prospects. We offer 2 upgrade packages: With the silver package, you will get your full contact details, your company description and will be listed in all products categories relevant to your organisation. With the gold package, in addition to all the silver features, you will also get a guaranteed first page listing, an active hyperlink back to your site, and your logo to promote your brand. The cost of upgrading your directory entry is only £250 / year (+ vat), or 375 euros, or $450 for the silver package and £400 / year (+ vat), or 600 euros, or $700 for the gold package.
- Sales lead generation: With the Car News Portal sales lead generation service, you get a special link on all the articles we will publish about your organisation. This special link will be highlighted to stand out on the page, so that readers can follow it to register their interest and send you their details. From previous experience, our sales lead service could generate hundreds of genuine and 'hot' sales leads. This sales generation service costs only £95 / month (+ vat), or 150 euros, or 170 US$ (minimum 12 months). Based on the cost of sales lead generation through other channels (compare it to the cost of a stand at a trade show or even a 1 page advert in a printed magazine), this is a remarkably cost-efficient commercial investment.
- Other opportunities: We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest product range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.